Founder - Todd Wayne Reno


Todd Wayne Reno is the Founder of Houghton Lake Financial. As a Financial Professional, he works closely with small businesses, families, and individuals to construct long and short-term financial strategies. These financial strategies aid his clients in achieving their personal goals, such as financial education, college planning, general tax strategies, distribution planning, retirement income planning, or investing and insurance needs.

Over his career, Todd has met with thousands of families, individuals, and business owners across the state.

Before Starting Houghton Lake Financial and joining Kestra Advisor Services LLC., Todd worked in Cadillac, Michigan at an independent financial planning office where he worked as a financial advisor at the investment center at FirstMerit bank.

Since 1996 Todd has helped individuals and families pursue their financial goals. He workes with them to develp and implement investment, retirement, and college plans. Over the years he has provided constant guidence for all of his clients through his careful monitoring of their portfolios, reviews of their insurance and estate plans, all the while cultivating a personal relationship.

Todd graduated from the University of Michigan Flint with the BA in finance. He currently lives in the Houghton Lake area and is and avid golfer and boater. Todd moved to Northern Michigan in 2011 to enjoy the "up north" lifestyle and all of the beauty northern Michigan outdoors has to offer. He began his financial services career as a stockbroker for Olde discount in 1996. He transitioned to the LaSalle financial services in 2001 before joining FirstMerit as an advisor in 2008. As an advisor with The Investment Center at FirstMerit Bank Todd was honored for outstanding client service in 2010, 2011, 2012, 2013 and 2014.

Certified Financial Planning Practitioner, CFP® |Chartered Financial Consultant, ChFC | Chartered Life Underwriter, CLU | Certified Advisor for Senior Living, CASL

Series 7, General Securities Representative | Series 52, Municipal Principal
Series 65, Uniform Investment Adviser | Series 63, Uniform Securities Agent
Life, Health, and Variable Contracts Insurance Licenses

© 2018, Houghton Lake Financial. All Rights Reserved.

Office: 989-202-4201 | Cell: 810-625-3440

Fax: 989-302-8017 |

6868 W. Houghton Lake Dr. Houghton Lake, MI 48629

Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC.  Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. Brass Ring Wealth Management is not affiliated with Kestra IS or Kestra AS.  This site is published for residents of the United States only. Registered Representatives of Kestra Investment Services, LLC and Investment Advisor Representatives of Kestra Advisory Services, LLC, may only conduct business with residents of the states and jurisdictions in which they are properly registered. Therefore, a response to a request for information may be delayed. Not all of the products and services referenced on this site are available in every state and through every representative or advisor listed. Kestra IS and Kestra AS do not provide legal or tax advice. Any decisions whether to implement these ideas should be made by the client in consultation with professional financial, tax and legal counsel.For additional information, please contact our Compliance department at 844-553-7872.

Copyright 2018 - Houghton Lake Financial. All rights reserved.